The best eSIM for Bulgaria in 2026. Airalo, Holafly, Saily, Nomad, Ubigi and Ringo Light for Bulgaria, priced on the same day: two weeks unlimited for $12.99, a month for $21.99, which to buy.
Prices read on 28 September 2026. Six travel eSIMs sell a Bulgaria plan and get most of the traffic for this search. We priced all six on the same day, for a long weekend in Sofia, two weeks from the Rila mountains to the Black Sea, and a month, and read the fine print on unlimited. Here is where each one wins.
Ringo Light: Cheapest unlimited for two weeks or a month. Unlimited data at full speed for 2 weeks at $12.99 or 30 days at $21.99, one payment each, nothing renews. Airalo asks $48 for 15 days and $71 for the month.
Ubigi: Cheapest buckets. 10 GB for 30 days at $11 and 25 GB for 30 days at $19, on A1 and Vivacom with 5G. 50 GB for 30 days at $34.
Nomad: Cheapest 3 days. 3 days of unlimited at $11 and a week at $25, on Vivacom and Yettel.
Holafly: Simplest unlimited, three networks. Days, not gigabytes, on A1, Vivacom and Yettel, no daily cap stated for your own phone. $27.50 for a week; sharing limited to 1 GB a day.
Model: Airalo Buckets or unlimited days; Holafly Unlimited days only; Saily Buckets or unlimited days; Nomad Buckets or unlimited days; Ubigi Buckets, some then 2 Mbps; Ringo Light Unlimited trips: 2 weeks or 30 days.
Unlimited, 3 days: Airalo $11.50; Holafly $11.90; Saily No 3-day plan; 5 days $18.99; Nomad $11; Ubigi No 3-day plan; Ringo Light No 3-day plan.
Unlimited, 7 days: Airalo $26.50; Holafly $27.50; Saily No 7-day plan; 10 days $34.99; Nomad $25; Ubigi 20 GB, then 2 Mbps, $19; Ringo Light No 7-day plan; 2 weeks $12.99.
Unlimited, 15 days: Airalo $48; Holafly $50.50; Saily $48.99; Nomad No 15-day plan; 10 days $33; Ubigi 30 GB, then 2 Mbps, $32; Ringo Light 2 weeks $12.99.
Unlimited, 30 days: Airalo $71; Holafly $73.90; Saily $71.99; Nomad No 30-day unlimited; Ubigi 60 GB, then 2 Mbps, $39; Ringo Light $21.99.
10 GB, 30 days: Airalo $12; Holafly No buckets; Saily $11.99; Nomad $16; Ubigi $11; Ringo Light No buckets; 2 weeks starts with 10 GB, $12.99.
20 GB, 30 days: Airalo $20; Holafly No buckets; Saily $19.99; Nomad $20; Ubigi No 20 GB; 25 GB $19; Ringo Light No buckets; 30 days starts with 20 GB, $21.99.
Full speed on unlimited: Airalo 3 GB a day, then slowed; Holafly No daily cap stated; sharing 1 GB a day; Saily 5 GB a day, then slowed; Nomad 2 GB a day, then slower; Ubigi A fixed amount, then 2 Mbps; Ringo Light No speed cap; starts with 10 or 20 GB, adds 10 GB once at 80%, charged.
Networks: Airalo Vivacom, Yettel; Holafly A1, Vivacom, Yettel; Saily Not named by Saily; Nomad Vivacom, Yettel; Ubigi A1, Vivacom; Ringo Light Local partner network.
Renews?: Airalo No; Holafly No; Saily No; Nomad No; Ubigi No; Ringo Light No, one payment; the trip ends when it ends.
App needed: Airalo Yes; Holafly No, QR code; Saily Yes; Nomad Optional; Ubigi No, QR install; Ringo Light No, the eSIM arrives by email.
Bulgaria rewards a longer trip: Sofia, a day at Rila, Plovdiv and Veliko Tarnovo, then a week on the Black Sea. For 15 days of unlimited, Airalo asks $48, Saily $48.99 and Holafly $50.50. For a month, $71, $71.99 and $73.90. Ubigi is cheaper at $32 and $39 for a fixed amount at full speed. Ringo Light charges $12.99 for 2 weeks and $21.99 for 30 days, one payment each, nothing renews.
Read what unlimited means before you pick. Airalo gives 3 GB a day at full speed, then slows you. Saily gives 5 GB a day, Nomad 2 GB. Ubigi gives 30 GB for 15 days or 60 GB for the month, then 2 Mbps. Holafly states no daily cap for your own phone and limits sharing to 1 GB a day. Ringo Light has no speed cap: the 2 weeks starts with 10 GB and the 30 days with 20 GB, and when you have used 80% we add 10 GB once and charge the $12.99 top-up. A heavy two weeks with us costs $25.98, still under every rival for 15 days. A heavy month costs $34.98 for 30 GB. Ubigi sells 50 GB for 30 days at $34 and 60 GB at full speed for $39, so if you know you will go past 30 GB in a month, Ubigi is the better buy.
For a short trip, Ringo Light sells no 3-day or 7-day plan. Nomad sells 3 days of unlimited at $11 and a week at $25, and Ubigi a week with 20 GB at full speed for $19. Our 2 weeks at $12.99 still costs less than any of them charge for a week.
Bulgaria has three networks: A1, Vivacom and Yettel, which was called Telenor until 2022. Several brands still list it under the old name. All three cover Sofia, Plovdiv, Varna, Burgas and the coast resorts, with 5G in the cities. In the Rila, Pirin and Rhodope mountains the signal thins out on every network, so download offline maps before a hike. Holafly is the one brand here that lists all three networks; Ubigi rides A1 and Vivacom, Airalo and Nomad Vivacom and Yettel.
Bulgaria is in the EU. If your home plan is from an EU country, roaming there is usually included at home prices, and you may not need a travel eSIM at all.
Ubigi, $11 for 10 GB. The cheapest 10 GB here, on A1 and Vivacom with 5G, installed by QR code. It sells no 20 GB, but 25 GB for 30 days costs $19 and 50 GB $34.
Saily, $11.99 for 10 GB. 20 GB at $19.99. Its listing is from June; saily.com refused the fetch.
Airalo, $12 for 10 GB. Its Bultel plan, 20 GB for $20, buckets from $4 for 1 GB, on Vivacom and Yettel.
Nomad, $16 for 10 GB. 20 GB for $20 on Vivacom and Yettel.
Ringo Light, no buckets. Our 2 weeks starts with 10 GB for $12.99 and our 30 days with 20 GB for $21.99. For 10 GB that lasts a month, Ubigi, Saily and Airalo are all cheaper, and for 20 GB or more, Ubigi's 25 GB at $19 beats us, as do Saily, Airalo and Nomad at $19.99 to $20. We would rather you read that here than at checkout.
Ringo Light is our own data eSIM, sold to fund the full Ringo, one plan that works everywhere with your own number ported onto it. For Bulgaria it sells two trips, both unlimited data at full speed with no speed cap: 2 weeks at $12.99, starting with 10 GB, and 30 days at $21.99, starting with 20 GB. Each adds 10 GB once at 80%, charged at $12.99. One payment, nothing renews. The eSIM arrives by email in seconds and installs in one scan, no app.
The card to buy it is just below this article.
A long weekend in Sofia. Nomad unlimited, 3 days, $11. Ringo Light sells no 3 days; its 2 weeks is $12.99 if the trip might run longer.
Two weeks from Rila to the Black Sea. Ringo Light unlimited, 2 weeks, $12.99, less than any rival charges for one week.
Light use, budget first. Ubigi 10 GB for 30 days at $11, or 25 GB for $19.
A month on the coast or in Sofia. Ringo Light unlimited, 30 days, $21.99, starting with 20 GB and adding 10 GB once for $12.99. Ubigi 50 GB for $34 if you will use more than 30 GB.
You need your own number to keep ringing. None of these travel plans does that. The full Ringo, which Ringo Light funds, ports the number you have.
What to do in Bulgaria, and what your phone needs for it. Eight places most first trips include, from Sofia and the Rila mountains to Plovdiv, Veliko Tarnovo, the rocks of the north west and the Black Sea coast, with the one thing your data does for you at each. A1, Vivacom and Yettel cover the towns; in the mountains, plan for gaps.
Alexander Nevsky Cathedral, Sofia. A neo-Byzantine cathedral with gold and green domes, finished in 1912 and one of the largest Orthodox churches in the Balkans. Go in the late afternoon, when the light hits the domes. Sofia's metro runs from the airport into the centre. A transit app shows the line and the nearest stop.
Rila Monastery, Rila mountains, south of Sofia. A walled monastery in a forested valley, founded in the tenth century and rebuilt in the nineteenth, with a striped, painted church in its courtyard. A long day trip from Sofia. Buses from Sofia are few. Check the timetable, or book a day tour, on your phone the night before.
The Seven Rila Lakes, Rila mountains. Seven glacial lakes stepped one above the other on a high cirque, reached by chairlift and then on foot. Walk them in summer, once the snow has gone. Mountain weather turns fast and the signal thins out up here. Check the forecast and download the trail map offline before the lift.
The Roman theatre, Plovdiv. A Roman theatre from the second century on the hillside of the old town, still used for concerts and opera in summer. The old town's painted houses are a short walk uphill. Summer shows sell out. Buy the ticket online and keep it on your phone.
Tsarevets Fortress, Veliko Tarnovo. The hilltop citadel of the medieval Bulgarian tsars, wrapped by a bend of the Yantra river, with the Patriarchal church at the top. The walls take about an hour to walk. The evening sound and light show runs only on some nights. Check the schedule online that day.
Old Nessebar, Black Sea coast, near Burgas. A small old town on a rocky peninsula, joined to the mainland by a narrow road, full of medieval churches like Christ Pantocrator. Go early or in the evening, when the day crowds from the resorts have left. Buses link Nessebar with Sunny Beach and Burgas. A route app shows the next one.
Belogradchik Rocks, North west, near the Serbian border. Tall red sandstone pillars rise out of the forest, and a fortress is built into them. Climb the fortress for the best view over the rocks. Public transport this far north west is thin. Download the offline map and plan the drive back before dark.
Cape Kaliakra, North Black Sea coast, north of Varna. A long, narrow headland of red cliffs running out into the sea, with the ruins of a fortress along it. Clear days in late spring and early autumn are the best time. There is little shade on the headland. Check the weather and the drive from Varna in maps before you go.
We priced Airalo, Holafly, Saily, Nomad, Ubigi and Ringo Light for Bulgaria on 28 September 2026, all on the same day, in US dollars. Each rival's price comes from its own website where it showed dollars, otherwise from an esimdb.com listing, and every source and its date is listed below. Ringo Light's prices come from the catalogue our checkout charges.
We compare the trips people actually book: a week, two weeks and a month of unlimited data, and a 10 GB bucket. We read each brand's fair use and speed rules and quote them as the brands state them. We did not run speed tests, so this page makes no speed claims for any brand.
Ringo Light is our own product. We put it in the table on the same terms as everyone else, and where a rival is the better buy the page says so.
Left out: Maya Mobile, we could not read its own prices for this country on the day, so it stays out rather than being guessed.
Source for Airalo: https://www.airalo.com/bulgaria-esim?currency=USD (unlimited in dollars on the site; buckets from esimdb.com/bulgaria/airalo, 23 September 2026).
Source for Holafly: https://esim.holafly.com/esim-bulgaria/ (prices and networks on the site, 28 September 2026).
Source for Saily: https://esimdb.com/bulgaria/saily (listing dated 15 June 2026; saily.com refused the fetch).
Source for Nomad: https://esimdb.com/bulgaria/nomad (listing dated 20 September 2026).
Source for Ubigi: https://cellulardata.ubigi.com/destinations/bulgaria/ (10 GB and networks on the site, 22 September 2026; other plans from esimdb.com/bulgaria/ubigi, 16 September 2026).
For two weeks or a month of unlimited data, Ringo Light: $12.99 for 2 weeks and $21.99 for 30 days on 28 September 2026, against $48 for 15 days and $71 for 30 days at Airalo. For 3 days, Nomad at $11. For 10 GB over 30 days, Ubigi at $11; for 20 GB or more, Ubigi's 25 GB at $19.
Holafly lists A1, Vivacom and Yettel. Airalo and Nomad list Vivacom and Yettel, and Ubigi A1 and Vivacom. Yettel was called Telenor until 2022. Saily does not name its network on its listing. All three networks cover the cities and the coast.
Every brand has a limit somewhere. Airalo slows you after 3 GB a day, Saily after 5 GB, Nomad after 2 GB, Ubigi after its fixed full-speed amount. Holafly states no daily cap for your own phone. Ringo Light has no speed cap: it starts with 10 or 20 GB and adds 10 GB once at 80%, charged.
Bulgaria is in the EU, so a plan from an EU country usually roams there at home prices, within a fair use limit. Travellers from the US, the UK, Canada or Australia usually pay a daily roaming fee, and that is where a travel eSIM saves money.
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