The short answer
I checked the Japan prices on 10 November 2026, and Ringo Light is the cheapest unlimited eSIM: $21.99 for 2 weeks and $54.99 for 30 days, unlimited data at full speed on a local partner network. Airalo asks $48 for 15 days and $69 for 30 days on SoftBank. For 3 days I would pick Ringo Light unlimited at $9.99, against $11 at Nomad. For a 10 GB bucket Nomad is cheapest at $16, on KDDI au and SoftBank.
Unlimited data at full speed for 2 weeks at $21.99 or 30 days at $54.99, nothing renews. Airalo asks $48 for 15 days and $69 for the month.
10 GB for 30 days at $16, 20 GB at $23, and 3 days of unlimited at $11, on KDDI au and SoftBank.
One of the few brands on NTT Docomo, Japan's largest network, with KDDI. 10 GB for 30 days at $16.50.
Days, not gigabytes, on KDDI and SoftBank. $27.50 for a week; sharing limited to 1 GB a day.
Prices read on 10 November 2026: Airalo, Holafly, Saily, Nomad, Ubigi on their own sites or listings, Ringo Light from its catalogue. All in US dollars unless stated. Treat every number as a snapshot.
See the full price index for every country.
Travelling further? Compare the best eSIM for Asia and the eSIM for Asia-Pacific.
The prices, charted
US dollars, 10 November 2026. Ringo Light sells 14 days, the others 15. Nomad's unlimited now stops at 10 days. Ubigi's 15 days is 30 GB at full speed, then 2 Mbps.
The 30-day plan at each brand. Ringo Light is unlimited data at full speed. Ubigi's month is 60 GB at full speed, then 2 Mbps. Nomad stops at 10 days.
Holafly sells no buckets. Ringo Light sells no bucket either: its 2 weeks is unlimited, and lasts 2 weeks, not 30 days.
Side by side
Swipe to compare →
Head to head
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- O2 vs Ringo Light for Japan
- Verizon vs Ringo Light for Japan
- AT&T vs Ringo Light for Japan
- Airalo vs Nomad for Japan
- Airalo vs Saily for Japan
- Holafly vs Saily for Japan
- Airalo vs Ubigi for Japan
- Nomad vs Ubigi for Japan
- Holafly vs Nomad for Japan
- Airalo vs Ringo Light for Japan
- Airalo vs Holafly for Japan
Get Ringo Light for Japan, from $9.99.
Installed once, next to your own SIM. Your eSIM arrives by email in seconds.
- 3 days $9.99
- 2 weeks $21.99
- 30 days $54.99
We sell data eSIMs for now to fund the full Ringo service. Ringo is self funded. Every plan bought here pays for the build of one plan that works everywhere.
Want to keep your own number abroad?
That is the full Ringo service: one plan that works everywhere, with your own number included.
It is a separate product from Ringo Light and it is still being built, so it is not on sale yet. Join the waitlist to hear when it opens.
What to do in Japan, and what your phone needs for it
Eight places most first trips include, from Tokyo to Hiroshima, with the one thing your data does for you at each. All of them are on the main rail lines and all have good 4G and 5G.
If you want unlimited for two weeks or a month: Ringo Light
For two weeks or a month of unlimited data in Japan, I would buy Ringo Light. It is the cheapest of the six: $21.99 for 2 weeks and $54.99 for 30 days. Japan is a two-week trip for most people, often on a rail pass. For about two weeks of unlimited, Airalo asks $48, Saily $48.99, Holafly $50.50 and Ubigi $39 for a fixed amount at full speed. For a month, the rivals run $65 to $73.90. Nothing renews on Ringo Light.
I read what unlimited means before I compare prices, and you should too. Airalo gives 3 GB a day at full speed, then 1 Mbps. Saily gives 5 GB a day, Nomad 2 GB. Ubigi gives 30 GB for 15 days or 60 GB for the month, then 2 Mbps. Holafly states no daily cap for your own phone and limits sharing to 1 GB a day. Ringo Light is unlimited data at full speed for the whole 2 weeks or 30 days.
For a short trip, Ringo Light sells 3 days of unlimited data at $9.99, and no 7-day plan. For a week I would still buy its 2 weeks at $21.99, which costs less than a week at Nomad ($25), Airalo ($26.50), Saily ($26.99) or Holafly ($27.50). If you want to pay for exactly seven days, Nomad at $25 is the cheapest.
Which network works best in Japan
Japan has three big networks: NTT Docomo, KDDI au and SoftBank. All three cover the cities and the Shinkansen lines well. Docomo reaches furthest into the mountains and rural Hokkaido. Most travel eSIMs ride SoftBank or KDDI; Ubigi is the one brand here that names Docomo. For Tokyo, Kyoto, Osaka and Hiroshima, I would not worry about the network, because any of them works.
If you want a data bucket: Nomad or Ubigi
- Nomad, $16 for 10 GB. The cheapest 10 GB and the cheapest 20 GB at $23, on KDDI au and SoftBank with 5G.
- Ubigi, $16.50 for 10 GB. On KDDI and Docomo, the widest coverage of the six.
- Saily, $17.99 for 10 GB. 20 GB at $24.99. Every Saily price here is on saily.com.
- Airalo, $18 for 10 GB. Its Moshi Moshi plan, 20 GB for $25, buckets from $4 for 1 GB.
- ✓Ringo Light, no buckets. Ringo Light's 2 weeks is unlimited for $21.99 and its 30 days unlimited for $54.99. For a fixed 10 GB, Nomad, Ubigi, Saily and Airalo are all cheaper in Japan; their 20 GB buckets, $23 to $25 for 30 days, now cost more than Ringo Light's 2 weeks, though they last 30 days. Buy Ringo Light for unlimited, not for a bucket. I would rather you read that here than at checkout.
What Ringo Light is
I write for Ringo, so you should know that Ringo Light is its own data eSIM, sold to fund the full Ringo, one plan that works everywhere with your own number ported onto it. For Japan it sells three trips, all unlimited data at full speed: 3 days at $9.99, 2 weeks at $21.99 and 30 days at $54.99. Nothing renews. The eSIM arrives by email in seconds and installs in one scan, no app.
If you are planning a city stop, I would read the city pages for /blog/best-esim-for-tokyo, /blog/best-esim-for-kyoto and /blog/best-esim-for-osaka, and the regional comparison at /blog/best-esim-for-asia.
I put the card to buy it further up this page, just after the side-by-side table.
Pick by trip
Ringo Light unlimited, 3 days, $9.99, against $11 at Nomad.
Ringo Light unlimited, 2 weeks, $21.99, less than any rival charges for two weeks. Ubigi 15 days at $39 if you want a fixed 30 GB at full speed.
Nomad 10 GB for 30 days at $16.
Ringo Light unlimited, 30 days, $54.99. Ubigi at $65 for 60 GB at full speed on Docomo if you leave the cities.
None of these travel plans does that. The full Ringo, which Ringo Light funds, ports the number you have.
Frequently asked questions
How we compared, and our sources
Airalo, Holafly, Saily, Nomad, Ubigi, Ringo Light
We priced Airalo, Holafly, Saily, Nomad, Ubigi and Ringo Light for Japan on 10 November 2026, all on the same day, in US dollars. Each rival's price comes from its own website where it showed dollars, otherwise from an esimdb.com listing, and every source and its date is listed below. Ringo Light's prices come from the catalogue our checkout charges.
We compare the trips people actually book: a week, two weeks and a month of unlimited data, and a 10 GB bucket. We read each brand's fair use and speed rules and quote them as the brands state them. We did not run speed tests, so this page makes no speed claims for any brand.
Ringo Light is our own product. We put it in the table on the same terms as everyone else, and where a rival is the better buy the page says so.
Left out: Revolut. It sells Japan data plans of 1 GB for 7 days up to 20 GB for 30 days inside its banking app, for Revolut account holders only. Its website shows the plan sizes and a starting price in pounds, but no price per plan in dollars, and no unlimited plan, so it has no bar in the charts. Left out: Maya Mobile. I could not read its own prices for this country on the day, so it stays out rather than being guessed.
- Airalo: www.airalo.com/japan-esim?currency=USD, unlimited in dollars on the site, read 10 November 2026; buckets from esimdb.com/japan/airalo, listing dated 4 October 2026, not readable on 10 November 2026, figures kept from 25 October
- Holafly: esim.holafly.com/esim-japan/, prices in dollars on the site, read 10 November 2026
- Saily: saily.com/esim-japan/, prices in dollars on the site, 25 October 2026; not readable on 10 November 2026, figures kept from 25 October
- Nomad: www.nomadesim.com/japan-esim, prices in dollars on the site, read 10 November 2026; 10 GB and 20 GB on sale at $16 and $23; unlimited now sold for 3, 5, 7 and 10 days only
- Ubigi: cellulardata.ubigi.com/data-plans-and-coverage/ubigi-esim-data-plans/?destination=JPN, prices in dollars on the site, 25 October 2026; not readable on 10 November 2026, figures kept from 25 October
- Ringo Light: our own catalogue, the prices the checkout charges on 10 November 2026.
Written and priced by the Ringo team. Prices change often; if you spot one that has moved, tell us through the contact page and we will update the table.
















