The short answer
In my reading, AT&T International Day Pass is the easiest way to use your phone in Colombia: nothing to buy ahead, your own number, calls and texts included, and a charge only on the days you use it. It costs $12 a day, so $168 for two weeks and $360 for a month. Ringo Light is unlimited data at full speed for $45.99 for 2 weeks or $56.99 for 30 days, and I put it far ahead on price for a long stay. It carries data only.
Unlimited data at full speed for $45.99 (2 weeks) or $56.99 (30 days). One payment, nothing renews. Over the same days I read $168 and $360 on AT&T.
The day pass runs on the line you already pay for. Calls and texts work as at home, no eSIM slot is needed, nothing is installed, and you are billed only for the days you use the phone in Colombia.
Prices read on 31 October 2026: AT&T, Ringo Light on their own sites or listings, Ringo Light from its catalogue. All in US dollars unless stated. Treat every number as a snapshot.
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Travelling further? Compare the best eSIM for Colombia, the best eSIM for Brazil and the eSIM for Argentina.
The prices, charted
US dollars, read 31 October 2026. AT&T at $12 a day for 14 days, $168 in total, against Ringo Light for 2 weeks. Ringo Light is unlimited data at full speed.
AT&T at $12 a day for 30 days, $360 in total. The AT&T pages read sell no monthly plan for Colombia, so the daily rate is the figure. Ringo Light is the 30-day plan.
Side by side
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AT&T vs Ringo Light in one paragraph
On cost, I see Ringo Light winning by a wide margin on any trip of more than a few days. Two weeks is $45.99 at Ringo Light against $168 on the AT&T day pass, and a month is $56.99 against $360. AT&T wins on everything else a phone does: your own number keeps working, calls and texts are included, there is nothing to install and no eSIM slot to find, and the charge lands on a bill you already pay. For a day or two, when convenience matters more than the saving or you need calls on your own number, I would use AT&T. For a longer stay in Colombia that is mostly data, I would buy Ringo Light.
Price: the same trip on each
The AT&T page I read on 31 October 2026 offers the International Day Pass at $12 a day on land, and $6 a day for each additional line used on the same calendar day. Its destination list names Colombia. You pay only for the days the phone is used abroad: two weeks is $168 if you use it every day, and a month is $360. I saw no monthly plan for Colombia, so the month figure is my own arithmetic, the daily rate times 30.
Ringo Light is a single payment for the whole trip: $45.99 for 2 weeks, $56.99 for 30 days. Against the day pass the difference is $122.01 on two weeks and $303.01 on a month. I would note how little the 30-day plan costs over the 2-week one: if your stay might stretch beyond a fortnight, I would take the longer plan. The pass is charged per day of use, so days on hotel Wi-Fi may not be billed, but I price every day as used in the charts.
Data: what each one gives you
On AT&T, the page describes unlimited talk, text and data on land when the pass is added to an eligible unlimited plan. It also says coverage and data speed vary by destination, so a customer on an Unlimited Plan gets data much like at home in Bogota or Medellin, while on a smaller plan I would read the terms for your own line before relying on it in the mountains or on the coast.
Ringo Light is unlimited data at full speed for the whole trip, with no daily figure to watch. I read that as less to think about on the road. Fair use policy, see Terms.
Calls, texts and your number
AT&T wins this one outright, in my view. The day pass runs on your own line, so people can call and text the number they already have, and you reply the way you do at home. Calls to the country you are in and back to the US carry no added charge, according to the page, which helps when you must ring a hostel in Cartagena or a family back home.
Ringo Light carries data only. Calls go over apps that use data, such as WhatsApp, FaceTime or Messenger, and your own SIM stays in the phone for calls and for the texts that matter, such as bank codes. Your number stays on your own SIM next to it; the eSIM carries only data. If a one-time code or a call must reach your own number, I would reach for the AT&T pass.
Setup and billing
AT&T needs nothing from you. The pass starts when the phone uses data abroad, and the charge appears on your next bill. There is no purchase before the flight, which I find easy to like. I would still remember that each day of use adds $12, and a month of use adds up quietly.
Ringo Light is bought before you leave. The eSIM arrives by email and installs in one scan, on Wi-Fi at home, and you switch it on for data when you land. You pay once, and nothing renews. The phone must support eSIM, which most phones from the last several years do. I would confirm yours does.
What Ringo Light is, and what it is not
Ringo Light is Ringo's own data eSIM, sold to fund the full Ringo, and I write here for Ringo. It is one plan that works everywhere. For Colombia it sells three trips, all unlimited data at full speed: 7 days at $16.99, 2 weeks at $45.99 and 30 days at $56.99. One payment, nothing renews.
What it is not: it is data only, with no phone number of its own, so it does not replace the calls and texts that AT&T includes. It does not bill you only for days used, and it does not come in a 3-day size. If your trip is a day or two, or you need calls on your own number, I would choose the AT&T pass.
My longer comparison of the travel eSIM brands for Colombia is at /blog/best-esim-for-colombia. The card to buy Ringo Light is further up this page, just after the side-by-side table.
Which to pick
- ✓Ringo Light, if you are in Colombia for more than a few days. $45.99 for 2 weeks or $56.99 for 30 days, against $168 and $360 on the day pass. I would not spend more than that.
- ✓Ringo Light, if you will use a lot of data. Unlimited data at full speed, for maps, video, and a hotspot for a laptop.
- ✓AT&T, if you need calls and texts on your own number. The pass runs on your line, so nothing changes for the people who reach you.
- ✓AT&T, if you want nothing to install. No eSIM, no email, no scan. The pass starts when the phone uses data abroad.
Pick by trip
Ringo Light, $45.99 for 2 weeks, against $168 at $12 a day on AT&T.
Ringo Light, $56.99 for 30 days, unlimited data at full speed. AT&T would be $360 at $12 a day.
AT&T. You pay for the day you use it and nothing before the flight.
AT&T, or keep your own SIM in the phone next to Ringo Light, which carries only data.
Ringo Light 30 days. The month costs only a little more than the fortnight.
Frequently asked questions
How we compared, and our sources
AT&T, Ringo Light, Ringo Light
We priced AT&T and Ringo Light for Colombia on 31 October 2026, all on the same day, in US dollars. Each rival's price comes from its own website where it showed dollars, otherwise from an esimdb.com listing, and every source and its date is listed below. Ringo Light's prices come from the catalogue our checkout charges.
We compare the trips people actually book: a week, two weeks and a month of unlimited data, and a 10 GB bucket. We read each brand's fair use and speed rules and quote them as the brands state them. We did not run speed tests, so this page makes no speed claims for any brand.
Ringo Light is our own product. We put it in the table on the same terms as everyone else, and where a rival is the better buy the page says so.
Left out: Verizon and T-Mobile. Each has its own comparison page. This one answers a single question, the AT&T day pass or Ringo Light, so it keeps to those two. Left out: AT&T cruise rates. The pass has a separate, higher rate at sea. That does not apply to a trip on land in Colombia, so it is left out.
- AT&T: www.att.com/international/day-pass/, International Day Pass price, additional lines and what it includes, with the destination list at att.com/support/article/wireless/KM1395068/ naming Colombia, read 31 October 2026
- Ringo Light: ringoesim.com/colombia, the catalogue the checkout charges, read the same day
- Ringo Light: our own catalogue, the prices the checkout charges on 31 October 2026.
Written and priced by the Ringo team. Prices change often; if you spot one that has moved, tell us through the contact page and we will update the table.
