The short answer
This one is for a Canadian with Rogers who is going to Italy. I read the Travel Pass on 1 November 2026, C$45 for 3 days, C$75 for 7, C$100 for 14 and C$120 for 30, and set it against five travel eSIM brands and Ringo Light, priced on 25 October 2026. On price alone I would buy Ringo Light at every length, $8.99, $14.99 or $26.99. The pass wins on your own number.
Unlimited data at full speed, 2 weeks at $14.99 or 30 days at $26.99, nothing renews. Airalo and Holafly ask about $44 for 15 days and $64 for the month.
For light use, 10 GB for 30 days at $12, or 25 GB at $19, on Iliad and WindTre with 5G. The app handles top-ups.
Unlimited for 3 days at $11, and buckets from $4 for 1 GB. Its 20 GB for 30 days is $26.
Sold in days, not gigabytes, on Vodafone and WindTre, with no daily cap stated for your own phone. A week is $23.90, and sharing is limited to 1 GB a day.
Prices read on 25 October 2026: Airalo, Holafly, Saily, Nomad, Ubigi, Rogers, Ringo Light, European Central Bank on their own sites or listings, Ringo Light from its catalogue. All in US dollars unless stated. Treat every number as a snapshot.
See the full price index for every country.
Travelling further? Compare the eSIM for Europe and the best eSIM for Europe, all brands priced.
The prices, charted
US dollars, 25 October 2026. The rivals sell 15 days, Ringo Light 2 weeks, so those are the nearest lengths. Nomad sells no 15-day unlimited.
The 30-day unlimited plan at each brand. Ringo Light is unlimited data at full speed. Nomad sells no 30-day unlimited.
The bucket most people buy for a two-week holiday. Holafly sells no buckets. Ringo Light sells no bucket either: its 2 weeks is unlimited, and lasts 2 weeks, not 30 days.
Side by side
Swipe to compare →
Get Ringo Light for Italy, from $8.99.
Installed once, next to your own SIM. Your eSIM arrives by email in seconds.
- 3 days $8.99
- 2 weeks $14.99
- 30 days $26.99
- 90 days $49.99
We sell data eSIMs for now to fund the full Ringo service. Ringo is self funded. Every plan bought here pays for the build of one plan that works everywhere.
Want to keep your own number abroad?
That is the full Ringo service: one plan that works everywhere, with your own number included.
It is a separate product from Ringo Light and it is still being built, so it is not on sale yet. Join the waitlist to hear when it opens.
What to see in Italy, and what your phone needs for it
Eight places that many first trips to Italy include, from Rome to Sicily, with the one thing your phone does for you at each. Download tickets and maps before you set out for each.
Roam with Rogers, or buy an eSIM
Rogers sells the Travel Pass at flat prices: C$45 for 3 days (about $32), C$75 for 7 (about $54), C$100 for 14 (about $72) and C$120 for 30 (about $86). Italy is on its list, and I read both pages on 1 November 2026. I found no daily international rate. I converted at the ECB reference rate of 30 October 2026, C$1 = $0.716.
Ringo Light is $8.99 for 3 days, $14.99 for 2 weeks and $26.99 for 30 days. That is $8.99 against C$45 for a long weekend, $14.99 against C$100 for a fortnight, and $26.99 against C$120 for a month, and the gap is $57.01 on two weeks and $59.01 on a month. Among the other eSIMs, Airalo asks $44 for 15 days and $64 for a month, Ubigi $25 and $39.
The pass wins where a data eSIM cannot. Your own number keeps ringing, calls and texts use the talk and text in your plan, nothing needs installing, and the cost lands on the Rogers bill you already pay. It also works on a phone with no eSIM slot. If those matter more than money, I would say the pass is a sound choice. If it is maps, train tickets and restaurant lookups, I would buy Ringo Light.
Networks in Italy, and what changes for a visitor from Canada
Airalo rides WindTre, Holafly uses Vodafone and WindTre, Nomad uses Iliad and Vodafone, and Ubigi uses Iliad and WindTre. Saily does not name its Italian operator on its plan page, so I leave it out. I would read the network named on a plan page before you buy.
Rogers says the pass has no separate usage bucket, so the data you have at home is the data you have in Italy, and a plan with 20 GB has 20 GB. The pages I read state no roaming speed on land. You buy the pass up to 60 days ahead, set its start date on MyRogers, and it starts at 12 a.m. Eastern that day. I would remember that Italy runs hours ahead of Eastern time when you pick the date. Activated passes are not refundable.
If you want a data bucket: Ubigi
- Ubigi, $12 for 10 GB. The cheapest 10 GB for 30 days I found, and 25 GB at $19 is the cheapest large bucket, on Iliad and WindTre with 5G.
- Nomad, $18.50 for 10 GB. 20 GB is $25, on Iliad and Vodafone, and the app is needed to install.
- Airalo, $19 for 10 GB. Buckets start at $4 for 1 GB and 20 GB is $26, on WindTre. Refunds end once the eSIM is installed.
- Saily, $20.99 for 10 GB. The dearest bucket here, with a tidy app. Priced on saily.com on 25 October 2026.
- ✓Ringo Light, no buckets. It sells unlimited, 3 days at $8.99, 2 weeks at $14.99 and 30 days at $26.99. If 10 GB has to last a month, Ubigi at $12 is the better buy. I would rather you read that here than at checkout.
What Ringo Light is
Ringo Light is the data eSIM I write for, sold to fund the full Ringo, one plan that works everywhere with your own number ported onto it. For Italy it sells three trips, all unlimited data at full speed: 3 days at $8.99, 2 weeks at $14.99 and 30 days at $26.99. The eSIM arrives by email and installs in one scan, no app.
It sits next to your Rogers SIM, so your own number keeps working for calls and texts if you leave roaming on for those, which Rogers says use your plan's talk and text. The card to buy Ringo Light is further up this page, after the table.
Pick by trip
Ringo Light, 3 days, $8.99, against C$45 (about $32) for the Rogers 3-day pass. The pass if you want no setup and your own number.
Ringo Light's 2 weeks at $14.99 costs less than any rival's week. The Rogers 7-day pass is C$75 (about $54).
Ringo Light, 2 weeks, $14.99. The 14-day pass is C$100 (about $72).
Ringo Light, 30 days, $26.99, unlimited at full speed. The 30-day pass is C$120 (about $86).
Ubigi, 10 GB for 30 days, $12, or Ringo Light's 2 weeks at $14.99. Almost the same money, and I would take the unlimited.
The Rogers pass, or Ringo Light for data with your Rogers SIM left in the phone.
Frequently asked questions
How we compared, and our sources
Airalo, Holafly, Saily, Nomad, Ubigi, Rogers, Ringo Light, European Central Bank, Ringo Light
We priced Airalo, Holafly, Saily, Nomad, Ubigi and Ringo Light for Italy on 25 October 2026, all on the same day, in US dollars. Each rival's price comes from its own website where it showed dollars, otherwise from an esimdb.com listing, and every source and its date is listed below. Ringo Light's prices come from the catalogue our checkout charges.
We compare the trips people actually book: a week, two weeks and a month of unlimited data, and a 10 GB bucket. We read each brand's fair use and speed rules and quote them as the brands state them. We did not run speed tests, so this page makes no speed claims for any brand.
Ringo Light is our own product. We put it in the table on the same terms as everyone else, and where a rival is the better buy the page says so.
Left out: Maya Mobile. We could not read its own prices for this country on the day, so it stays out rather than being guessed.
- Airalo: esimdb.com/italy/airalo, listing dated 4 October 2026; unlimited read on airalo.com/italy-esim in dollars, 25 October 2026
- Holafly: esim.holafly.com/esim-italy/, dollar prices on its own site, 25 October 2026
- Saily: saily.com/esim-italy/, dollar prices on its own site, read in the browser 25 October 2026
- Nomad: www.nomadesim.com/italy-esim, dollar prices from its own plan data, 25 October 2026
- Ubigi: cellulardata.ubigi.com/data-plans/italy/, 10 GB in dollars on its own site, 25 October 2026; unlimited and 25 GB from esimdb.com/italy/ubigi, listing dated 4 October 2026
- Rogers: www.rogers.com/mobility/roam-like-home, International Travel Pass prices of C$45, C$75, C$100 and C$120 for 3, 7, 14 and 30 days, read 1 November 2026; Italy on the destination list, the no-separate-bucket rule and activation terms are on https://www.rogers.com/mobility/roaming/faqs-about-travel-pass, read the same day
- Ringo Light: ringoesim.com/italy, the catalogue the checkout charges, read the same day
- European Central Bank: www.ecb.europa.eu/stats/eurofxref/eurofxref-daily.xml, euro reference rates of 30 October 2026, the latest published on 1 November 2026, used for the dollar figures (C$1 = $0.716)
- Ringo Light: our own catalogue, the prices the checkout charges on 25 October 2026.
Written and priced by the Ringo team. Prices change often; if you spot one that has moved, tell us through the contact page and we will update the table.
