The short answer
Ubigi is cheaper than Airalo for Italy at almost every length: $19 against $23 for a week of unlimited, $25 against $44 for 15 days, $39 against $64 for 30 days, and $12 against $19 for 10 GB. Airalo wins only the 3-day plan at $11, which Ubigi does not sell. Both slow you after 5 GB a day. Ringo Light, the third option, is unlimited data at full speed for 2 weeks at $14.99 or 30 days at $26.99, and 3 days at $8.99.
Unlimited data at full speed for 2 weeks at $14.99 or 30 days at $26.99, and 3 days at $8.99, nothing renews, no app. Ubigi asks $25 and $39, Airalo $44 and $64. For a 10 GB bucket, Ubigi at $12 beats us.
$19 for a week, $25 for 15 days, $39 for 30 days of unlimited, 5 GB a day at full speed, then 2 Mbps. 10 GB for 30 days at $12, 25 GB at $19. On Iliad and WindTre with 5G. Its app handles top-ups.
$11 for 3 days of unlimited on WindTre, buckets from $4 for 1 GB, bought on the web or in the app. Dearer than Ubigi everywhere else: $23 a week, $44 for 15 days, $64 for 30 days, $19 for 10 GB.
Prices read on 25 October 2026: Airalo, Ubigi on their own sites or listings, Ringo Light from its catalogue. All in US dollars unless stated. Treat every number as a snapshot.
See the full price index for every country.
Travelling further? Compare the eSIM for Europe and the best eSIM for Europe, all brands priced.
The prices, charted
US dollars, 25 October 2026. Airalo and Ubigi sell 15 days, Ringo Light 2 weeks, so those are the nearest lengths. Airalo and Ubigi give 5 GB a day at full speed, then slow you; Ringo Light is unlimited data at full speed.
The 30-day unlimited plan at each brand. Ringo Light is unlimited data at full speed. Airalo slows to 1 Mbps after 5 GB a day, Ubigi to 2 Mbps.
The bucket most people buy for a two-week holiday. Ringo Light sells no bucket: its 2 weeks is unlimited, and lasts 2 weeks, not 30 days. For a fixed 10 GB that lasts a month, Ubigi is the cheapest of the three.
Side by side
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Airalo vs Ubigi in one paragraph
Ubigi is cheaper than Airalo for Italy at almost every length, and not by a little. A week of unlimited is $19 at Ubigi and $23 at Airalo. Fifteen days is $25 against $44. Thirty days is $39 against $64. Ten gigabytes for a month is $12 against $19. Ubigi also rides two networks, Iliad and WindTre, with 5G, where Airalo names WindTre alone. Airalo wins two things: it sells a 3-day plan at $11, which Ubigi does not, and you can buy and install it on the web without an app, where Ubigi wants its app to manage the plan. Both give you 5 GB a day at full speed on unlimited, then slow you, Airalo to 1 Mbps and Ubigi to 2 Mbps. Pick Ubigi for the price and the bucket. Pick Airalo for a long weekend or if you refuse to install an app. If the trip is 3 days, two weeks or a month and you want unlimited, neither is the cheapest: Ringo Light sells 3 days at $8.99, 2 weeks at $14.99 and 30 days at $26.99, unlimited data at full speed.
Price: the same trip at each
Priced on 25 October 2026, in US dollars. For 3 days of unlimited, Airalo asks $11; Ubigi sells no 3-day plan. For a week, $23 at Airalo and $19 at Ubigi. For 15 days, $44 at Airalo and $25 at Ubigi. For 30 days, $64 at Airalo and $39 at Ubigi. Ubigi wins every unlimited row where both sell a plan, by $4 on the week, $19 on the 15 days and $25 on the month.
Ringo Light sells three trips for Italy: 3 days at $8.99, 2 weeks at $14.99 and 30 days at $26.99. The 3 days costs less than Airalo's $11. The 2 weeks costs less than Ubigi's 15 days at $25 and about a third of Airalo's $44; it also costs less than either brand's single week, $19 at Ubigi and $23 at Airalo. The 30 days costs less than Ubigi's $39 and Airalo's $64. Ringo Light sells no 7-day plan; its 2 weeks at $14.99 is still the cheaper buy for a week, with a week of days left over.
For a fixed amount of data, Airalo and Ubigi both sell it and Ringo Light does not. Ubigi is the cheaper of the two: 10 GB for 30 days at $12 against $19 at Airalo, and 25 GB at $19 against Airalo's 20 GB at $26. Airalo starts lower, with 1 GB from $4. If 10 GB spread over a month is all you need, Ubigi at $12 is cheaper than Ringo Light's 2 weeks at $14.99, and we would rather you read that here than at checkout.
What unlimited means at each
Airalo and Ubigi draw the same line in Italy: 5 GB a day at full speed on their unlimited plans. After that, Airalo slows you to 1 Mbps and Ubigi to 2 Mbps until the next day. Five gigabytes covers maps, messages, music and a couple of hours of video; a long evening of HD streaming or a laptop on the hotspot can hit it, and Ubigi's 2 Mbps is the kinder speed to be slowed to. Ubigi also sells monthly plans that renew, so read which one you are buying. Ringo Light is unlimited data at full speed for the whole 2 weeks or 30 days, and nothing renews. Fair use policy, see Terms.
Networks and coverage in Italy
Airalo rides WindTre. Ubigi rides Iliad and WindTre, with 5G. Ringo Light rides a local partner network. The cities and the fast rail lines have good 4G and 5G on all of them; the coast and the high valleys are patchier, whichever brand you carry. For Rome, Florence, Venice and Milan any of the three works. If a second network matters to you, Ubigi is the one of the two that names it.
Installation, app and support
Airalo needs no app: you can buy on the web or in the app, and either way you get an eSIM to install. Its refunds end once the eSIM is installed. Ubigi wants its app to manage the plan and handle top-ups, so you install the app and the eSIM. Ringo Light needs no app; the eSIM arrives by email in seconds and installs in one scan, and support is by email. Whichever you pick, install it at home before you fly and switch it on for data when you land at Fiumicino, Malpensa or Venice Marco Polo.
The cheaper third option: Ringo Light
Ringo Light is our own data eSIM, sold to fund the full Ringo, one plan that works everywhere with your own number ported onto it. For Italy it sells three trips, all unlimited data at full speed: 3 days at $8.99, 2 weeks at $14.99 and 30 days at $26.99. One payment, nothing renews, no app.
What it does not do: no buckets, no 7-day plan, no phone number, data only. Calls go over apps that use data. It does not name its Italian network the way Ubigi names Iliad and WindTre. If you want 10 GB to last a month, Ubigi at $12 is the better buy, and its 25 GB at $19 beats anything we sell for a bucket. For 3 days, two weeks or a month of unlimited, Ringo Light is the cheapest of the three.
The full six-brand comparison for Italy, with Holafly, Saily and Nomad priced the same day, is at /blog/best-esim-for-italy. The card to buy Ringo Light is further up this page, just after the side-by-side table.
Which to pick
- Ubigi, if you want a bucket. 10 GB for 30 days at $12, 25 GB at $19. Airalo asks $19 for 10 GB. Ringo Light sells no buckets.
- Ubigi, if you want a week of unlimited and a named second network. $19 for 7 days, 5 GB a day at full speed, on Iliad and WindTre with 5G. Airalo is $23. Ringo Light sells no 7-day plan, but its 2 weeks is $14.99.
- Airalo, if you want 3 days without installing an app. $11 for 3 days of unlimited on WindTre, bought on the web. Ubigi sells no 3-day plan. Ringo Light is $8.99 for 3 days, also with no app.
- ✓Ringo Light, if the trip is 3 days, 2 weeks or a month. Unlimited data at full speed at $8.99, $14.99 or $26.99, cheaper than both at each of those lengths.
Pick by trip
Ringo Light unlimited, 3 days, $8.99, against $11 at Airalo. Ubigi sells no 3-day plan.
Ringo Light unlimited, 2 weeks, $14.99, cheaper than Ubigi's week at $19 and Airalo's at $23. Ubigi if you want Iliad and WindTre named on the plan.
Ringo Light unlimited, 2 weeks, $14.99, against $25 at Ubigi and $44 at Airalo for 15 days.
Ringo Light unlimited, 30 days, $26.99, against $39 at Ubigi and $64 at Airalo. Ubigi if you want its stated 5 GB a day on a named 5G network.
Ubigi 10 GB for 30 days at $12. Airalo is $19 for the same bucket. Ringo Light sells no buckets.
Frequently asked questions
How we compared, and our sources
Airalo, Ubigi, Ringo Light
We priced Airalo, Ubigi and Ringo Light for Italy on 25 October 2026, all on the same day, in US dollars. Each rival's price comes from its own website where it showed dollars, otherwise from an esimdb.com listing, and every source and its date is listed below. Ringo Light's prices come from the catalogue our checkout charges.
We compare the trips people actually book: a week, two weeks and a month of unlimited data, and a 10 GB bucket. We read each brand's fair use and speed rules and quote them as the brands state them. We did not run speed tests, so this page makes no speed claims for any brand.
Ringo Light is our own product. We put it in the table on the same terms as everyone else, and where a rival is the better buy the page says so.
Left out: Holafly. It sells Italy too, unlimited days only on Vodafone and WindTre, and is priced on the same day in the full comparison at /blog/best-esim-for-italy. This page answers one question, Airalo or Ubigi, so it keeps to those two and the cheaper third option. Left out: Saily. Its Italy buckets and unlimited plans are in the full comparison at /blog/best-esim-for-italy, priced in dollars on saily.com, read 25 October 2026. Left out: Nomad. Its Italy buckets and short unlimited plans on Iliad and Vodafone are in the full comparison at /blog/best-esim-for-italy. Left out: Maya Mobile. It lists only a Global plan for Italy and its own site refused the fetch, so it stays out rather than being guessed.
- Airalo: esimdb.com/italy/airalo, listing dated 4 October 2026; unlimited read on airalo.com/italy-esim in dollars, 25 October 2026
- Ubigi: cellulardata.ubigi.com/data-plans/italy/, 10 GB in dollars on its own site, 25 October 2026; unlimited and 25 GB from esimdb.com/italy/ubigi, listing dated 4 October 2026
- Ringo Light: our own catalogue, the prices the checkout charges on 25 October 2026.
Written and priced by the Ringo team. Prices change often; if you spot one that has moved, tell us through the contact page and we will update the table.
