The short answer
I read six Italy plans on 10 November 2026, and Ringo Light is the cheapest unlimited eSIM: $14.99 for 2 weeks and $26.99 for 30 days, unlimited data at full speed on a local partner network. Airalo asks $44 for 15 days and $64 for 30 days on WindTre; for a 10 GB bucket, Ubigi is cheapest at $12, on Iliad and WindTre.
Unlimited data at full speed for 2 weeks at $14.99 or 30 days at $26.99, nothing renews. Airalo and Holafly ask about $44 for 15 days and $64 for the month.
10 GB for 30 days at $12, 25 GB at $19, on Iliad and WindTre with 5G. The app handles top-ups.
Unlimited for 3 days at $11 on WindTre, and buckets from $4 for 1 GB. Its 20 GB for 30 days is $26.
Days, not gigabytes, no daily cap stated for your own phone, on Vodafone and WindTre. $23.90 for a week; sharing limited to 1 GB a day.
Prices read on 10 November 2026: Airalo, Holafly, Saily, Nomad, Ubigi on their own sites or listings, Ringo Light from its catalogue. All in US dollars unless stated. Treat every number as a snapshot.
See the full price index for every country.
Travelling further? Compare the eSIM for Europe and the best eSIM for Europe, all brands priced.
The prices, charted
US dollars, 10 November 2026. The rivals sell 15 days, Ringo Light 2 weeks, so those are the nearest lengths. Nomad sells no 15-day unlimited.
The 30-day unlimited plan at each brand. Ringo Light is unlimited data at full speed. Nomad sells no 30-day unlimited.
The bucket most people buy for a two-week holiday. Holafly sells no buckets. Ringo Light sells no bucket either: its 2 weeks is unlimited, and lasts 2 weeks, not 30 days.
Side by side
Swipe to compare →
Get Ringo Light for Italy, from $8.99.
Installed once, next to your own SIM. Your eSIM arrives by email in seconds.
- 3 days $8.99
- 2 weeks $14.99
- 30 days $26.99
- 90 days $49.99
We sell data eSIMs for now to fund the full Ringo service. Ringo is self funded. Every plan bought here pays for the build of one plan that works everywhere.
Want to keep your own number abroad?
That is the full Ringo service: one plan that works everywhere, with your own number included.
It is a separate product from Ringo Light and it is still being built, so it is not on sale yet. Join the waitlist to hear when it opens.
What to do in Italy, and what your phone needs for it
Eight places most first trips include, from Rome and Florence to Venice, the coasts, the mountains and Sicily, with the one thing your data does for you at each. The cities and the fast rail lines have good 4G and 5G; the coast and the high valleys are patchier.
If you want unlimited for two weeks or a month: Ringo Light
For two weeks or a month of unlimited data in Italy, Ringo Light is the cheapest of the six: $14.99 for 2 weeks and $26.99 for 30 days. Italy is where the big three cost the most for a longer stay. Airalo asks $44 for 15 days and $64 for 30. Holafly asks $44.50 and $64.50. Saily asks $43.99 and $63.99. Ubigi is the value pick among them at $25 and $39. Nothing renews on Ringo Light. For a trip of that length, it is the row I would buy.
I read what unlimited means before I look at any price. Airalo, Saily and Ubigi give 5 GB a day at full speed, then slow you down until the next day. Nomad gives 2 GB a day. Holafly states no daily cap for your own phone and limits sharing to 1 GB a day. Ringo Light is unlimited data at full speed for the whole 2 weeks or 30 days.
For a short trip it is a different story, and I say so plainly. Ringo Light sells 3 days of unlimited data at $8.99, and no 7-day plan. Airalo and Nomad sell 3 days of unlimited at $11, and for a single week Saily at $22.99, Airalo at $23 and Holafly at $23.90 are close to the Ringo Light 2 weeks at $14.99 only if you would not use the second week.
If you want a data bucket: Ubigi
- Ubigi, $12 for 10 GB. The cheapest 10 GB for 30 days in the table, and 25 GB for $19 is the cheapest big bucket. On Iliad and WindTre with 5G.
- Nomad, $18.50 for 10 GB. 20 GB at $25, on Iliad and Vodafone. The app is required to install.
- Airalo, $19 for 10 GB. The biggest name, buckets from $4 for 1 GB and 20 GB at $26 on WindTre. Refunds end once the eSIM is installed.
- Saily, $20.99 for 10 GB. The dearest bucket here, with the cleanest app. Priced in dollars on saily.com, 10 November 2026.
- ✓Ringo Light, no buckets. The Ringo Light 2 weeks is unlimited for $14.99 and the 30 days unlimited for $26.99. If you need 10 GB to last a whole month, Ubigi at $12 is the better buy. I would rather you read that here than at checkout.
What Ringo Light is
Ringo Light is the data eSIM I write for, sold to fund the full Ringo, one plan that works everywhere with your own number ported onto it. For Italy it sells three trips, all unlimited data at full speed: 3 days at $8.99, 2 weeks at $14.99 and 30 days at $26.99. Nothing renews. The eSIM arrives by email in seconds and installs in one scan, no app.
Related: Rome has its own page at /blog/best-esim-for-rome, France is compared at /blog/best-esim-for-france, and a trip across several countries at /blog/best-esim-for-europe.
The card to buy it is further up this page, just after the side-by-side table.
Pick by trip
Ringo Light unlimited, 3 days, $8.99, against $11 at Airalo and Nomad; its 2 weeks is $14.99 if the trip might run longer.
Ringo Light unlimited, 2 weeks, $14.99, less than any rival charges for a single week. Holafly at $23.90 a week if you want a stated no-cap plan for heavy streaming.
Ubigi 10 GB for 30 days at $12, or Ringo Light unlimited 2 weeks at $14.99. Almost the same money. I would pick the Ringo Light plan for unlimited, and the Ubigi plan if you want data that lasts longer.
Ringo Light unlimited, 30 days, $26.99. Ubigi at $39 if you want its stated 5 GB a day at full speed.
None of these travel plans does that. The full Ringo, which Ringo Light funds, ports the number you have.
Frequently asked questions
How we compared, and our sources
Airalo, Holafly, Saily, Nomad, Ubigi, Ringo Light
We priced Airalo, Holafly, Saily, Nomad, Ubigi and Ringo Light for Italy on 10 November 2026, all on the same day, in US dollars. Each rival's price comes from its own website where it showed dollars, otherwise from an esimdb.com listing, and every source and its date is listed below. Ringo Light's prices come from the catalogue our checkout charges.
We compare the trips people actually book: a week, two weeks and a month of unlimited data, and a 10 GB bucket. We read each brand's fair use and speed rules and quote them as the brands state them. We did not run speed tests, so this page makes no speed claims for any brand.
Ringo Light is our own product. We put it in the table on the same terms as everyone else, and where a rival is the better buy the page says so.
Left out: Maya Mobile. We could not read its own prices for this country on the day, so it stays out rather than being guessed.
- Airalo: esimdb.com/italy/airalo, listing dated 4 October 2026; unlimited read on airalo.com/italy-esim in dollars, 10 November 2026
- Holafly: esim.holafly.com/esim-italy/, dollar prices on its own site, 10 November 2026
- Saily: saily.com/esim-italy/, dollar prices on its own site, read in the browser 25 October 2026; not readable on 10 November 2026, figures kept from 25 October
- Nomad: www.nomadesim.com/italy-esim, dollar prices from its own plan data, 25 October 2026; not readable on 10 November 2026, figures kept from 25 October
- Ubigi: cellulardata.ubigi.com/data-plans/italy/, 10 GB in dollars on its own site, 10 November 2026; unlimited and 25 GB from esimdb.com/italy/ubigi, listing dated 4 October 2026
- Ringo Light: our own catalogue, the prices the checkout charges on 10 November 2026.
Written and priced by the Ringo team. Prices change often; if you spot one that has moved, tell us through the contact page and we will update the table.
