The short answer
A Rogers Travel Pass lets your own plan's data, talk and text work in Italy for a flat price: C$45 for 3 days, C$75 for 7, C$100 for 14 or C$120 for 30. Ringo Light is the cheaper way to cover a trip, at $8.99 for 3 days, $14.99 for 2 weeks and $26.99 for 30 days, with unlimited data at full speed. I give Rogers the row many Canadians care about most: your own number, calls and texts included, nothing to install and no eSIM slot needed.
I would pay for unlimited data at full speed, 3 days at $8.99, 2 weeks at $14.99 or 30 days at $26.99, in one payment with nothing renewing. Rogers asks C$45, C$100 or C$120 for 3, 14 or 30 days.
I give Rogers this row. The pass runs on your own Rogers plan, so calls and texts keep working on your own number, nothing needs installing, and it is billed on the account you already pay. A phone with no eSIM slot works too. Ringo Light is data only.
Prices read on 1 November 2026: Rogers, Ringo Light, European Central Bank on their own sites or listings, Ringo Light from its catalogue. All in US dollars unless stated. Treat every number as a snapshot.
See the full price index for every country.
Travelling further? Compare the eSIM for Europe and the best eSIM for Europe, all brands priced.
The prices, charted
US dollars, 1 November 2026. Rogers' 14-day pass of C$100 is converted at the ECB reference rate of 30 October 2026, C$1 = $0.716. Ringo Light is unlimited data at full speed for all 2 weeks.
Rogers' 30-day pass is C$120, converted at C$1 = $0.716 (ECB reference rate, 30 October 2026). Ringo Light is one payment for 30 days.
Rogers' 3-day pass is C$45, converted at C$1 = $0.716 (ECB, 30 October 2026). Only the Rogers pass also carries your calls and texts.
Side by side
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Get Ringo Light for Italy, from $8.99.
Installed once, next to your own SIM. Your eSIM arrives by email in seconds.
- 3 days $8.99
- 2 weeks $14.99
- 30 days $26.99
- 90 days $49.99
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Rogers Travel Pass vs Ringo Light, the short answer
Italy is on Rogers' International list, and for data alone I find Ringo Light the cheaper buy at every length. Two weeks is $14.99 against C$100 (about $72), a month is $26.99 against C$120 (about $86), and a long weekend is $8.99 against C$45 (about $32). Rogers has real advantages that a data eSIM cannot match: calls and texts on your own number, nothing to install, one bill, and it works on a phone with no eSIM slot. If those matter more to you than the price, I would say the pass is a sound choice. For a trip of Rome, Florence and Venice on maps and photos, I would buy Ringo Light, which costs far less.
Price: the same trip at each
I read Rogers' roam-like-home page on 1 November 2026. It sells International Travel Passes at C$45 for 3 days, C$75 for 7, C$100 for 14 and C$120 for 30, in Canadian dollars. It shows no per-day international price, so the passes are all I can compare. I convert at the European Central Bank reference rate of 30 October 2026, C$1 = $0.716.
Ringo Light is priced in US dollars, and the checkout shows the amount in the buyer's currency before paying. It sells three trips for Italy: $8.99 for 3 days, $14.99 for 2 weeks and $26.99 for 30 days, one payment each. Rogers is never the lower price on those three lengths, and the gap is $57.01 on two weeks and $59.01 on a month.
Data and speed at each
The pass does not add data. Rogers says the Travel Passes have no separate usage bucket and use the data, talk and text included in your plan, so the allowance you have at home is the allowance you have in Italy. The pages I read state no general speed for roaming on land. Ringo Light is unlimited data at full speed, which I would want on days of train tickets, map navigation and restaurant lookups. Fair use policy, see Terms.
Calls, texts and your own number
If a hotel in Naples or a tour operator may ring your Canadian number, I would say the Rogers pass handles it, because the phone works the way it does at home. Ringo Light has no calling: it is data only, calls go over apps that use data, and your own SIM stays in the phone for calls, with your number staying on your own SIM next to it. Texts that carry verification codes go to your own SIM in either case.
Setup and billing
Rogers lets you buy a pass up to 60 days early; you then set its activation date on MyRogers before you travel, and the pass starts at 12 a.m. Eastern that day. The charge shows on the next bill after activation. I would remember that Italy is hours ahead of Eastern time when you pick the date. Ringo Light is emailed once you pay and installs in one scan. I would do it on home Wi-Fi, then turn the eSIM on for data when you land. It needs an eSIM-capable phone.
What Ringo Light is, and what it is not
Ringo Light is a data eSIM from Ringo, the company I write for, sold to fund the full Ringo, one plan that works everywhere. For Italy it sells 3 days at $8.99, 2 weeks at $14.99 and 30 days at $26.99, each with unlimited data at full speed, one payment, nothing renewing.
It is not a phone line. It has no number, does not replace Rogers for calls and texts, and needs an eSIM slot. Rogers keeps everything on one bill. Ringo Light is the lower price for the same days in Italy, and that is my reason to lean to it.
The comparison of the travel eSIM brands for Italy is at /blog/best-esim-for-italy. The card to buy Ringo Light is further up this page, just after the side-by-side table.
Which to pick
- ✓Ringo Light, to keep the cost of data low. I would pay $14.99 for 2 weeks or $26.99 for 30 days, unlimited at full speed, against C$100 or C$120 for the pass.
- ✓Rogers pass, for zero setup. I would take it for calls, texts and data on your own number, on the bill you already pay.
- ✓Rogers pass, if the phone cannot take an eSIM. It works on the plan already in the phone, so I would stay with it.
- ✓Both, for a long stay with a work line. I would use Ringo Light for data and your own SIM for the calls your number needs.
Pick by trip
I would buy Ringo Light, 3 days, $8.99, against C$45 (about $32) for the 3-day pass.
My pick is Ringo Light, 2 weeks, $14.99. The Rogers 14-day pass is C$100 (about $72).
I would buy Ringo Light, 30 days, $26.99. The 30-day pass is C$120 (about $86).
I would take the Rogers pass, or Ringo Light with your own SIM left in the phone for calls.
The Rogers pass, because Ringo Light needs an eSIM-capable phone.
Frequently asked questions
How we compared, and our sources
Rogers, Ringo Light, European Central Bank, Ringo Light
We priced Rogers and Ringo Light for Italy on 1 November 2026, all on the same day, in US dollars. Each rival's price comes from its own website where it showed dollars, otherwise from an esimdb.com listing, and every source and its date is listed below. Ringo Light's prices come from the catalogue our checkout charges.
We compare the trips people actually book: a week, two weeks and a month of unlimited data, and a 10 GB bucket. We read each brand's fair use and speed rules and quote them as the brands state them. We did not run speed tests, so this page makes no speed claims for any brand.
Ringo Light is our own product. We put it in the table on the same terms as everyone else, and where a rival is the better buy the page says so.
Left out: Other eSIM brands. Airalo, Holafly, Saily, Nomad and Ubigi sell Italy too and are priced in the full comparison at /blog/best-esim-for-italy. This page answers one question, Rogers or Ringo Light. Left out: A Rogers daily rate. The Rogers pages read show no per-day international price, so only the four passes are compared here.
- Rogers: www.rogers.com/mobility/roam-like-home, International Travel Pass prices of C$45, C$75, C$100 and C$120 for 3, 7, 14 and 30 days, read 1 November 2026; Italy on the destination list, the no-separate-bucket rule and activation terms are on https://www.rogers.com/mobility/roaming/faqs-about-travel-pass, read the same day
- Ringo Light: ringoesim.com/italy, the catalogue the checkout charges, read the same day
- European Central Bank: www.ecb.europa.eu/stats/eurofxref/eurofxref-daily.xml, euro reference rates of 30 October 2026, the latest published on 1 November 2026, used for the dollar figures (C$1 = $0.716)
- Ringo Light: our own catalogue, the prices the checkout charges on 1 November 2026.
Written and priced by the Ringo team. Prices change often; if you spot one that has moved, tell us through the contact page and we will update the table.
