The short answer
Nomad is cheaper than Holafly for 3 days of unlimited in Italy, $11 against $11.90; Holafly is cheaper for a week, $23.90 against $25. Only Holafly sells unlimited for 15 and 30 days, at $44.50 and $64.50, and only Nomad sells buckets, 10 GB at $18.50 and 20 GB at $25. Holafly states no daily cap; Nomad slows after 2 GB a day. Ringo Light, the third option, is unlimited data at full speed for 3 days at $8.99, 2 weeks at $14.99 or 30 days at $26.99.
Unlimited data at full speed for 3 days at $8.99, 2 weeks at $14.99 or 30 days at $26.99, nothing renews, no app. Holafly asks $11.90, $44.50 and $64.50, Nomad $11 for 3 days. No buckets and no 7-day plan.
Days, not gigabytes, on Vodafone and WindTre, with no daily cap stated for your own phone. $23.90 for a week, $44.50 for 15 days, $64.50 for 30 days. Sharing limited to 1 GB a day. Its app is recommended.
3 days of unlimited at $11, a week at $25, on Iliad and Vodafone, 2 GB a day then slower. 10 GB for 30 days at $18.50, 20 GB at $25. Needs its app. No 15-day or 30-day unlimited.
Prices read on 25 October 2026: Holafly, Nomad on their own sites or listings, Ringo Light from its catalogue. All in US dollars unless stated. Treat every number as a snapshot.
See the full price index for every country.
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The prices, charted
US dollars, 25 October 2026. Holafly sells 15 days, Ringo Light 2 weeks, so those are the nearest lengths. Nomad sells no 15-day unlimited, so it has no bar here. Holafly states no daily cap; Ringo Light is unlimited data at full speed.
The 30-day unlimited plan. Nomad sells no 30-day unlimited, so it has no bar here. Ringo Light is unlimited data at full speed. Holafly states no daily cap for your own phone.
Holafly sells no buckets, so it has no bar here. Ringo Light sells no bucket either: its 2 weeks is unlimited, and lasts 2 weeks, not 30 days. For a fixed 10 GB that must last a month, Nomad is the one of the two that sells it.
Side by side
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Holafly vs Nomad in one paragraph
Holafly and Nomad split the price race for Italy. Nomad is cheaper for 3 days of unlimited, $11 against $11.90. Holafly is cheaper for a week, $23.90 against $25, and it is the only one of the two that sells unlimited for 15 days at $44.50 and 30 days at $64.50. Nomad is the only one that sells buckets, 10 GB at $18.50 and 20 GB at $25. Holafly gives you the simpler product: unlimited days with no stated daily cap, on Vodafone and WindTre. Nomad's unlimited is 2 GB a day, then slower, on Iliad and Vodafone, and you need its app. If you want unlimited for 3 days, two weeks or a month, neither is the cheapest: Ringo Light sells 3 days at $8.99, 2 weeks at $14.99 and 30 days at $26.99, unlimited data at full speed.
Price: the same trip at each
Priced on 25 October 2026, in US dollars. For 3 days of unlimited, $11.90 at Holafly and $11 at Nomad. For a week, $23.90 at Holafly and $25 at Nomad. For 15 days, Holafly asks $44.50 and Nomad sells no plan. For 30 days, Holafly asks $64.50 and Nomad sells no unlimited. For 10 GB, Nomad asks $18.50 and Holafly sells no buckets. So Nomad wins the 3 days by 90 cents, Holafly wins the week by $1.10, and each has plans the other lacks.
Ringo Light sells three trips for Italy: 3 days at $8.99, 2 weeks at $14.99 and 30 days at $26.99. The 3 days costs less than the $11.90 at Holafly or the $11 at Nomad. The 2 weeks costs about a third of Holafly's 15 days at $44.50 and less than either brand charges for a single week, $23.90 and $25. The 30 days costs less than half of Holafly's $64.50. Ringo Light sells no 7-day plan; for exactly a week, you buy its 2 weeks at $14.99 and have a week of days left over.
For a fixed amount of data, Nomad is the only one of the three that sells it: 10 GB for 30 days at $18.50, 20 GB at $25. Holafly sells no buckets. Ringo Light sells no buckets either. If you need 10 GB to last a whole month, Nomad at $18.50 is the better buy than our 30 days at $26.99, and we would rather you read that here than at checkout. If the trip is two weeks, Ringo Light unlimited at $14.99 costs less than Nomad's 10 GB.
What unlimited means at each
Holafly states no daily cap for your own phone and limits hotspot sharing to 1 GB a day. Nomad's unlimited gives 2 GB a day at full speed, then slower, so it runs out sooner: fine for maps and messages, tight for video or a hotspot. If you refuse any cap on your own screen, Holafly is the one to pick between the two. Ringo Light is unlimited data at full speed for the whole 3 days, 2 weeks or 30 days. Fair use policy, see Terms.
Networks and coverage in Italy
Holafly rides Vodafone and WindTre. Nomad rides Iliad and Vodafone. Vodafone is the one network they share. Ringo Light rides a local partner network. The cities and the fast rail lines between Rome, Florence, Milan and Venice have good 4G and 5G on every Italian network; the Amalfi coast, the Cinque Terre paths and the high valleys of the Dolomites are patchier whichever brand you pick.
Installation, app and support
Nomad needs its app to install and manage the plan. Holafly recommends its app for installing and tracking the plan, and support is by chat on its site. Ringo Light needs no app; the eSIM arrives by email in seconds and installs in one scan, and support is by email. Whichever you pick, install it at home before you fly and switch it on for data when you land.
The cheaper third option: Ringo Light
Ringo Light is our own data eSIM, sold to fund the full Ringo, one plan that works everywhere with your own number ported onto it. For Italy it sells three trips, all unlimited data at full speed: 3 days at $8.99, 2 weeks at $14.99 and 30 days at $26.99. One payment, nothing renews, no app.
What it does not do: no buckets, no 7-day plan, no phone number, data only. Calls go over apps that use data. If you want 10 GB or 20 GB that lasts a full month, Nomad at $18.50 or $25 is the better buy than our 30 days at $26.99. For 3 days, two weeks or a month of unlimited, Ringo Light is the cheapest of the three.
The full comparison for Italy, with every brand priced the same day, is at /blog/best-esim-for-italy. The card to buy Ringo Light is further up this page, just after the side-by-side table.
Which to pick
- Nomad, if you want a bucket or the cheapest 3 days of the two. 10 GB for 30 days at $18.50, 20 GB at $25, and 3 days of unlimited at $11 against $11.90 at Holafly. Ringo Light sells no bucket.
- Holafly, if you want a week, 15 days or 30 days of unlimited from one of these two. $23.90 for a week against $25 at Nomad, and $44.50 for 15 days and $64.50 for 30 days, which Nomad does not sell, with no stated daily cap.
- ✓Ringo Light, if you want unlimited at 3 days, two weeks or a month. Unlimited data at full speed at $8.99, $14.99 or $26.99, cheaper than both at every length.
Pick by trip
Ringo Light unlimited, 3 days, $8.99, against $11 at Nomad and $11.90 at Holafly.
Ringo Light unlimited, 2 weeks, $14.99, less than Holafly's $23.90 or Nomad's $25 for 7 days, with a week of days to spare. Holafly if you want a stated no-cap plan from a brand other than us.
Ringo Light unlimited, 2 weeks, $14.99, against $44.50 at Holafly for 15 days. Nomad sells no 15-day unlimited.
Ringo Light unlimited, 30 days, $26.99, against $64.50 at Holafly. Nomad sells no 30-day unlimited.
Nomad 10 GB for 30 days at $18.50. Holafly and Ringo Light sell no buckets; our 30 days is $26.99.
Frequently asked questions
How we compared, and our sources
Holafly, Nomad, Ringo Light
We priced Holafly, Nomad and Ringo Light for Italy on 25 October 2026, all on the same day, in US dollars. Each rival's price comes from its own website where it showed dollars, otherwise from an esimdb.com listing, and every source and its date is listed below. Ringo Light's prices come from the catalogue our checkout charges.
We compare the trips people actually book: a week, two weeks and a month of unlimited data, and a 10 GB bucket. We read each brand's fair use and speed rules and quote them as the brands state them. We did not run speed tests, so this page makes no speed claims for any brand.
Ringo Light is our own product. We put it in the table on the same terms as everyone else, and where a rival is the better buy the page says so.
Left out: Airalo and Saily. They sell Italy too and are priced the same day in the full comparison at /blog/best-esim-for-italy. This page answers one question, Holafly or Nomad, so it keeps to those two and the cheaper third option. Left out: Ubigi. It is the cheapest 10 GB bucket for Italy at $12 and the value unlimited at $25 for 15 days, both in the full comparison at /blog/best-esim-for-italy. It is not part of this pair, so it stays there. Left out: Maya Mobile. It lists only a Global plan for Italy, so it stays out rather than being guessed.
- Holafly: esim.holafly.com/esim-italy/, dollar prices on its own site, 25 October 2026
- Nomad: www.nomadesim.com/italy-esim, dollar prices from its own plan data, 25 October 2026
- Ringo Light: our own catalogue, the prices the checkout charges on 25 October 2026.
Written and priced by the Ringo team. Prices change often; if you spot one that has moved, tell us through the contact page and we will update the table.
