The short answer
Canadians land at Heathrow all year, and many of them carry a Rogers phone. I compared the Rogers International Travel Pass, which I read on 1 November 2026 at C$45 for 3 days, C$75 for 7, C$100 for 14 and C$120 for 30, with six travel eSIMs. My pick for a fortnight or a month is Ringo Light, at $14.99 and $26.99. I would take the pass only if your own number matters more than the price.
Unlimited data at full speed for 2 weeks at $14.99 or 30 days at $26.99, with no renewal. Airalo, Holafly and Saily ask $26.99 to $27.50 for a single week.
10 GB for 30 days is $11, on EE and Three. Its unlimited month is $44, with 60 GB at full speed and then 2 Mbps.
20 GB for 30 days is $25 to $26. If you will work from the hotel, its 50 GB bucket is $39.
It sells days, states no daily cap for your own phone, and lists five UK networks. A week is $27.50, with sharing limited to 1 GB a day.
Prices read on 25 October 2026: Airalo, Holafly, Saily, Nomad, Ubigi, Rogers, Ringo Light, European Central Bank on their own sites or listings, Ringo Light from its catalogue. All in US dollars unless stated. Treat every number as a snapshot.
See the full price index for every country.
Travelling further? Compare the eSIM for Europe and the best eSIM for Europe, all brands priced.
The prices, charted
US dollars, 25 October 2026. Ringo Light sells 2 weeks, the nearest length it has.
The 30-day unlimited plan at each brand. Ringo Light is unlimited data at full speed.
The bucket most people buy for a two-week trip. Holafly sells no buckets. Ringo Light sells no bucket either: its 2 weeks is unlimited and lasts 2 weeks, not 30 days.
Side by side
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Get Ringo Light for the United Kingdom, from $8.99.
Installed once, next to your own SIM. Your eSIM arrives by email in seconds.
- 3 days $8.99
- 2 weeks $14.99
- 30 days $26.99
- 90 days $62.99
We sell data eSIMs for now to fund the full Ringo service. Ringo is self funded. Every plan bought here pays for the build of one plan that works everywhere.
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It is a separate product from Ringo Light and it is still being built, so it is not on sale yet. Join the waitlist to hear when it opens.
What to see in the UK, and what your phone needs for it
Eight places most first trips include, from London to the Scottish Highlands. Coverage is strong in the cities and along the main roads, and thin in the glens and fells.
Roam with Rogers, or buy an eSIM
The Rogers International Travel Pass lists the United Kingdom, and on 1 November 2026 I read it at C$45 for 3 days (about $32), C$75 for 7 (about $54), C$100 for 14 (about $72) and C$120 for 30 (about $86). Ringo Light is $8.99 for 3 days, $14.99 for 2 weeks and $26.99 for 30 days, all unlimited data at full speed. Against the cheapest rival, Ubigi, a week is $21 and a month $44. I could not find a length where Rogers is the lower price.
What the pass wins is plain. Your own number keeps ringing, texts arrive, verification codes from your bank still reach you, nothing is installed, and the charge is added to a bill you already pay. It also works on a phone with no eSIM slot. For a long weekend in London where you want to change nothing on the phone, I would take the 3-day pass at C$45 and not feel bad about it.
Past that, the gap opens. A fortnight is $14.99 against C$100 (about $72), and a month is $26.99 against C$120 (about $86). Rogers says the pass has no data bucket of its own and uses what your plan allows, so I would watch a small allowance in the UK.
Networks in the UK, and what changes for a Canadian visitor
I read the networks off the brands' own pages. Airalo is on EE, Ubigi on EE and Three, Nomad on Three, EE and Vodafone, and Holafly lists EE, O2, Three, Vodafone and Orange UK. Saily does not name its UK operator on its listing. Ringo Light uses a local partner network. In London and the big cities I would not choose by network.
For a Rogers customer the difference is in the billing and the start. A pass is bought in MyRogers or the app up to 60 days ahead, you set its start date, and it begins at 12 a.m. Eastern on that day, so I would think about that start time before you land. The charge arrives on your next bill. Calls and texts to other countries carry long distance charges even on a pass country. A travel eSIM is bought once, scanned at home and switched on at Heathrow.
If you want a data bucket: Ubigi, then Nomad
- Ubigi, $11 for 10 GB. By a distance the cheapest 10 GB I found, on EE and Three with 5G. I would note the app is needed for top-ups.
- Nomad, $17.50 for 10 GB. The price moves with sales, $17.50 to $19 the day I looked, and its 20 GB at $25 to $26 is the cheapest 20 GB. The 50 GB bucket is $39.
- Saily, $18.99 for 10 GB. A tidy app and 20 GB at $30.99. It refunds in full inside 30 days if you never install it.
- Airalo, $19 for 10 GB. The biggest name, on EE, with buckets from $4 for 1 GB.
- ✓Ringo Light, no buckets. I would buy it for unlimited, not for a fixed amount. If you want 10 GB that lasts a month, Ubigi at $11 is cheaper and lasts longer than the 2 weeks at $14.99.
What Ringo Light is
I write for Ringo, so weigh that. Ringo Light is its data eSIM, sold to fund the full Ringo, one plan that works everywhere with your own number ported onto it. For the United Kingdom it sells three trips, all unlimited data at full speed: 3 days at $8.99, 2 weeks at $14.99 and 30 days at $26.99. Nothing renews, and it installs in one scan with no app.
It has no number of its own. The eSIM sits next to your Rogers SIM, which stays in the phone for your calls and texts while the eSIM carries the data. I found no Rogers price for calls without a pass in the pages I read.
The Rogers-only comparison is at /blog/rogers-vs-ringo-for-uk, and the brand comparison is at /blog/best-esim-for-uk. The card to buy Ringo Light is further up this page, after the table.
Pick by trip
I would buy Ringo Light, 3 days, $8.99. If you want nothing to install, the Rogers 3-day pass is C$45 (about $32).
My pick is Ringo Light, 2 weeks, $14.99, which costs less than any rival's single week. The 7-day Rogers pass is C$75 (about $54).
Ubigi 10 GB at $11 is the lowest price I found.
I would buy Ringo Light, 30 days, $26.99. Ubigi is $44 for 60 GB at full speed, and Rogers is C$120 (about $86).
I would keep the Rogers SIM live for calls and texts, with a pass or beside a data eSIM.
The Rogers pass, since every travel eSIM here needs an eSIM-capable phone.
Frequently asked questions
How we compared, and our sources
Airalo, Holafly, Saily, Nomad, Ubigi, Rogers, Ringo Light, European Central Bank, Ringo Light
We priced Airalo, Holafly, Saily, Nomad, Ubigi and Ringo Light for United Kingdom on 25 October 2026, all on the same day, in US dollars. Each rival's price comes from its own website where it showed dollars, otherwise from an esimdb.com listing, and every source and its date is listed below. Ringo Light's prices come from the catalogue our checkout charges.
We compare the trips people actually book: a week, two weeks and a month of unlimited data, and a 10 GB bucket. We read each brand's fair use and speed rules and quote them as the brands state them. We did not run speed tests, so this page makes no speed claims for any brand.
Ringo Light is our own product. We put it in the table on the same terms as everyone else, and where a rival is the better buy the page says so.
Left out: Maya Mobile. We could not read its own prices for this country on the day, so it stays out rather than being guessed.
- Airalo: www.airalo.com/united-kingdom-esim, unlimited plans in dollars on the site, 25 October 2026; buckets from esimdb.com/uk/airalo, listing updated 4 October 2026
- Holafly: esim.holafly.com/esim-united-kingdom/, in dollars on the site, 25 October 2026
- Saily: saily.com/esim-united-kingdom/, prices in dollars on saily.com, read 25 October 2026
- Nomad: www.nomadesim.com/united-kingdom-esim, in dollars from the site's own plan data, 25 October 2026; 10 GB and 20 GB on sale at $17.50 and $25 on EE and Three, $19 and $26 on Vodafone
- Ubigi: cellulardata.ubigi.com/rates-and-coverage/uk-data-plans/uk-unlimited-7-days/, 7 days in dollars on the site, 25 October 2026; the other plans from esimdb.com/uk/ubigi, listing updated 4 October 2026
- Rogers: www.rogers.com/mobility/roam-like-home, International Travel Pass prices of C$45, C$75, C$100 and C$120 for 3, 7, 14 and 30 days, read 1 November 2026; the destination list, the no-separate-bucket rule and the activation terms are on https://www.rogers.com/mobility/roaming/faqs-about-travel-pass, read the same day
- Ringo Light: ringoesim.com/united-kingdom, the catalogue the checkout charges, read the same day
- European Central Bank: www.ecb.europa.eu/stats/eurofxref/eurofxref-daily.xml, euro reference rates of 30 October 2026, the latest published on 1 November 2026, used for the dollar figures (C$1 = $0.716)
- Ringo Light: our own catalogue, the prices the checkout charges on 25 October 2026.
Written and priced by the Ringo team. Prices change often; if you spot one that has moved, tell us through the contact page and we will update the table.
