The short answer
Ubigi is cheaper than Airalo for Europe at every length, but it sells a fixed amount of data, then 2 Mbps: $23 for 25 GB over 7 days against Airalo's $27 of unlimited, $35 for 30 GB over 15 days against $49, $62 for 60 GB over 30 days against $71. Airalo gives 5 GB a day at full speed, covers 41 countries to Ubigi's 38, and sells 3 days at $11.50. For 10 GB, Ubigi at $15 against Airalo at $31. Ringo Light, the third option, is unlimited data at full speed in 33 countries for 2 weeks at $22.99 or 30 days at $35.99.
Unlimited data at full speed in 33 countries for 2 weeks at $22.99 or 30 days at $35.99, nothing renews, no app. Airalo asks $49 and $71 for unlimited; Ubigi $35 and $62 for 30 GB and 60 GB at full speed, then 2 Mbps.
Eurolink covers 41 countries, Serbia, Bosnia, North Macedonia and Ukraine among them. Unlimited at $11.50 for 3 days, $27 for a week, $49 for 15 days, $71 for 30 days, 5 GB a day at full speed, then 1 Mbps. 10 GB for 30 days at $31. Needs its app.
10 GB for 30 days at $15 across 38 countries, 25 GB at $29. Its 7 days is 25 GB at full speed for $23, its 15 days 30 GB for $35, its month 60 GB for $62, then 2 Mbps. App optional. A 20 GB monthly plan at $19 renews.
Prices read on 25 October 2026: Airalo, Ubigi on their own sites or listings, Ringo Light from its catalogue. All in US dollars unless stated. Treat every number as a snapshot.
See the full price index for every country.
The prices, charted
Regional Europe plans, US dollars, 25 October 2026. Airalo and Ubigi sell 15 days, Ringo Light 2 weeks. Airalo is 5 GB a day at full speed, then 1 Mbps. Ubigi's 15 days is 30 GB at full speed, then 2 Mbps. Ringo Light is unlimited data at full speed.
The 30-day regional plan at each brand. Ringo Light is unlimited data at full speed. Ubigi's month is 60 GB at full speed, then 2 Mbps. Airalo slows to 1 Mbps after 5 GB a day.
Ubigi and Airalo both sell a 10 GB bucket for 30 days. Ringo Light sells no bucket: its 2 weeks is unlimited and lasts 2 weeks, not 30 days. For a fixed 10 GB, Ubigi is the cheapest of the three.
Side by side
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Airalo vs Ubigi in one paragraph
Ubigi is cheaper than Airalo for Europe at every length, but the two sell different things. Ubigi sells a fixed amount of data at full speed, then 2 Mbps: 25 GB for 7 days at $23, 30 GB for 15 days at $35, 60 GB for 30 days at $62, and the cheapest 10 GB bucket here at $15. Airalo Eurolink sells unlimited days with 5 GB a day at full speed, then 1 Mbps, at $27 for a week, $49 for 15 days and $71 for 30 days, plus the only 3-day plan of the two at $11.50, and it covers 41 countries to Ubigi's 38. Airalo needs its app; Ubigi's is optional. Pick Ubigi if you want a bucket or the lower price. Pick Airalo if your route runs through Serbia, Bosnia, North Macedonia or Ukraine, or if the trip is three days. If the trip is two weeks or a month and you want unlimited, neither is the cheapest: Ringo Light sells 2 weeks at $22.99 and 30 days at $35.99, unlimited data at full speed across 33 countries.
Price: the same trip at each
Priced on 25 October 2026, in US dollars. For 3 days, Airalo asks $11.50; Ubigi sells no 3-day plan. For a week, $27 at Airalo for unlimited and $23 at Ubigi for 25 GB. For 15 days, $49 at Airalo and $35 at Ubigi for 30 GB. For 30 days, $71 at Airalo and $62 at Ubigi for 60 GB. Ubigi is under Airalo in every row where both sell a plan.
Ringo Light sells two trips for Europe: 2 weeks at $22.99 and 30 days at $35.99, both unlimited data at full speed. The 2 weeks costs less than half of Airalo's 15 days at $49, and less than Ubigi's 30 GB at $35. The 30 days costs less than Airalo's $71 and Ubigi's $62. Ringo Light sells no 3-day or 7-day plan. For 3 days, Airalo at $11.50 is the only choice of the three. For a week, Ringo Light's 2 weeks at $22.99 still costs less than Ubigi's 7 days at $23 and Airalo's at $27, with a week of days left over.
For a fixed amount of data, Ubigi is the cheapest: 10 GB for 30 days at $15, 25 GB at $29, and a 20 GB monthly plan at $19 that renews until you cancel it. Airalo asks $31 for 10 GB and $48 for 20 GB. Ringo Light sells no buckets. If 10 GB is all you need, Ubigi at $15 is $7.99 under Ringo Light's 2 weeks at $22.99, and we would rather you read that here than at checkout.
What unlimited means at each
Airalo's Eurolink unlimited gives 5 GB a day at full speed, then slows to 1 Mbps for the rest of the day. That is enough for maps, messages and a few hours of video; a full evening of HD streaming or a big photo backup will hit it. Ubigi does not sell unlimited at all in Europe. Its plans are a fixed amount at full speed, 25 GB for 7 days, 30 GB for 15 days or 60 GB for 30 days, then 2 Mbps until the plan ends. Over 15 days, 30 GB is 2 GB a day; Airalo's 5 GB a day is more room, but Ubigi's 2 Mbps after the cap is faster than Airalo's 1 Mbps. Ringo Light is unlimited data at full speed for the whole 2 weeks or 30 days. Fair use policy, see Terms.
Which countries each plan covers
A Europe plan is only as good as its country list, and these three lists differ. Airalo's Eurolink covers 41 countries, and it is the one to buy if your route runs through Serbia, Bosnia and Herzegovina, North Macedonia or Ukraine, which Ringo Light does not cover. Ubigi's Europe plan covers 38. Ringo Light covers 33: the EU countries plus the UK, Switzerland, Norway, Iceland, Liechtenstein and Gibraltar. On the road, each eSIM joins a local network in whichever country you are in.
Check the list for every country on your route before you buy, whichever brand you pick. The UK and Switzerland are the two that catch people out: neither is in the EU, and a plan sold as EU only can skip them. Ringo Light and Airalo Eurolink include both; for Ubigi, read the country list at checkout.
Installation, app and support
Airalo needs its app: you buy, install and top up inside it, and that is also where its support chat lives. Ubigi's app is optional; you can buy on its site and install from the details it sends, or manage the plan in the app. Ringo Light needs no app; the eSIM arrives by email in seconds and installs in one scan, and support is by email. Whichever you pick, install it at home before you fly and switch it on for data when you land. When you cross a border, each of the three moves to a network in the next country on its own.
The cheaper third option: Ringo Light
Ringo Light is our own data eSIM, sold to fund the full Ringo, one plan that works everywhere with your own number ported onto it. For Europe it sells two trips across 33 countries, both unlimited data at full speed: 2 weeks at $22.99 and 30 days at $35.99. One payment, nothing renews, no app.
What it does not do: no buckets, no 3-day or 7-day plan, no phone number, data only. Calls go over apps that use data. If you want 10 GB for a month, Ubigi at $15 is the better buy. If the trip is three days, Airalo at $11.50 is the only plan of the three. If your route needs Serbia, Bosnia, North Macedonia or Ukraine, Airalo covers them and we do not. For two weeks or a month of unlimited, Ringo Light is the cheapest of the three.
The full six-brand comparison for Europe, with Holafly, Saily and Nomad priced the same day, is at /blog/best-esim-for-europe. The card to buy Ringo Light is further up this page, just after the side-by-side table.
Which to pick
- Ubigi, if you want a bucket. 10 GB for 30 days at $15, 25 GB at $29. Airalo asks $31 for 10 GB. Ringo Light sells no bucket.
- Ubigi, if you want the lowest price for a week and 25 GB is enough. $23 for 7 days, 25 GB at full speed, then 2 Mbps. Airalo is $27 for unlimited with a 5 GB daily cap. Ringo Light's 2 weeks at $22.99 is cheaper than both.
- Airalo, if the trip is 3 days or crosses the Balkans. $11.50 for 3 days of unlimited; 41 countries including Serbia, Bosnia, North Macedonia and Ukraine. Ubigi sells no 3-day plan and Ringo Light covers 33 countries.
- ✓Ringo Light, if the trip is two weeks or a month. Unlimited data at full speed at $22.99 or $35.99, cheaper than Ubigi's $35 and $62 and Airalo's $49 and $71.
Pick by trip
Airalo Eurolink unlimited, 3 days, $11.50. Ubigi sells no 3-day plan and Ringo Light sells no 3 days.
Ringo Light unlimited, 2 weeks, $22.99, less than Ubigi's 7 days at $23 or Airalo's at $27, with a week to spare.
Ringo Light unlimited, 2 weeks, $22.99, against $35 for 30 GB at Ubigi and $49 at Airalo for 15 days.
Ringo Light unlimited, 30 days, $35.99, against $62 for 60 GB at Ubigi and $71 at Airalo. Ubigi if you want a fixed amount at full speed and 2 Mbps after it.
Ubigi 10 GB for 30 days at $15. Airalo is $31 for the same. Ringo Light sells no buckets.
Frequently asked questions
How we compared, and our sources
Airalo, Ubigi, Ringo Light
We priced Airalo, Ubigi and Ringo Light for Europe on 25 October 2026, all on the same day, in US dollars. Each rival's price comes from its own website where it showed dollars, otherwise from an esimdb.com listing, and every source and its date is listed below. Ringo Light's prices come from the catalogue our checkout charges.
We compare the trips people actually book: a week, two weeks and a month of unlimited data, and a 10 GB bucket. We read each brand's fair use and speed rules and quote them as the brands state them. We did not run speed tests, so this page makes no speed claims for any brand.
Ringo Light is our own product. We put it in the table on the same terms as everyone else, and where a rival is the better buy the page says so.
Left out: Holafly. It sells Europe unlimited in 33 countries from a QR code, $27.50 for a week and $51.50 for 15 days, and is priced on the same day in the full comparison at /blog/best-esim-for-europe. This page answers one question, Airalo or Ubigi, so it keeps to those two and the cheaper third option. Left out: Saily. It sells Europe in 35 countries, $49.99 for 15 days of unlimited, read on saily.com on 25 October 2026; priced the same day at /blog/best-esim-for-europe. Left out: Nomad. It sells Europe in 35 countries with a 2 GB daily cap and no unlimited past 10 days; its 10 GB at $23 and 20 GB at $27 are priced the same day at /blog/best-esim-for-europe. Left out: Maya Mobile. We could not read its own prices for Europe on the day, so it stays out rather than being guessed.
- Airalo: www.airalo.com/europe-esim?currency=USD, Eurolink unlimited in dollars on the site, 25 October 2026; buckets, daily cap and 41 countries from esimdb.com/region/europe/airalo, listing updated 6 October 2026
- Ubigi: esimdb.com/region/europe/ubigi, listing updated 6 October 2026
- Ringo Light: our own catalogue, the prices the checkout charges on 25 October 2026.
Written and priced by the Ringo team. Prices change often; if you spot one that has moved, tell us through the contact page and we will update the table.
